A total of 15 simple questions. Only 2 mins to complete. Note you can provide multiple answers on the checkbox questions.
Q1 How do you rate the overall effectiveness of Marketing Automation in your business?
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- Select a Value -
5 - High - we use all features and optimise them to get the best results
4 - Good - we use the majority of features but need to optimise them
3 - Intermediate - we use some features but need to build our capability
2 - Moderately - we are using the core features of automation
1 - Basic - we are not using many of the features of Marketing Automation
0 - We are not using Marketing Automation
Q2 Select the most important benefits of Marketing Automation in your view
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Generating more leads
Identifying better quality leads
Improved sales conversion rates
Shorter sales cycles
Reduced marketing costs
Improved user experience and communications relevance
Improving departmental alignment
Other
Q3 Barriers to adoption of marketing automation functionality
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Defining a strategy for Marketing Automation
Integrating data from different sources and systems
Limited staff knowledge or skills for setting up rules, lead scoring and sequences
Lack of resources to manage implementation of features
Making the business case for investment and getting buy-in
Technology platform does not have the right capabilities
I do not know
Other
Q4 Select your top challenges for managing Marketing Automation
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Defining rules for email sequences
Managing data and email list quality
Managing testing
Setting up tracking to prove ROI
Creating multiple versions of copy and creative
Selecting the right segments
Integrating data from different systems
People factors - encouraging sales and marketing adoption
Utilising all the channels available - email social paid ads landing pages
Q5 What channels and tools do you utilise within your Marketing Automation platform?
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Email
Social
Paid Ad Retargeting
Landing Pages
Website Personalisation
Lightboxes Popups
Event Management
Web Forms
SMS
Surveys
Q6 Which of these automated email marketing techniques do you use?
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Initial welcome sequence or autoresponders
Nurturing email based on content browsed or downloaded
Nurturing emails based on change in lead score
Progressive profiling to capture additional customer insight
Reactivation campaigns for inactive customers
Up-sell or cross-sell mails to existing customers
Triggered campaigns
Other
Q7 Rate the level of email targeting you use
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- Select a Value -
No targeting - all respondents receive the same email
2-5 segments targeted based on role and industry
5+ segments targeted based on role and industry
Targeting using dynamic content insertions
Targeting based on position in lifecycle
Targeting based on change in lead score
Q8 Do you use Artificial Intelligence or Machine Learning to support email marketing?
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- Select a Value -
Yes - more than two years
Yes - less than two years
No - planning to within next 12 months
No - no plans to implement
Q9 Which of the types of email marketing for AI do you use?
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Subject line optimisation
Creative optimisation with personalisation
Predictive analytics for targeting
Not Applicable
Q10 When running paid campaigns (Google, Linkedin, Facebook etc), email or other specfic inbound marketing tactics and campaigns, how often do you create bespoke, optimised landing pages for those campaigns?
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- Select a Value -
Always
Sometimes
Never
No but planning to implement
Q11 Is gated content (form fill to receive a guide or eBook) part of your lead generation strategy?
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- Select a Value -
Yes
No
No but planning to implementation
Q12 Which persuasive techniques do you use to encourage email sign-up?
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Sign up message on key pages
Site-wide option to subscribe
Lightboxes (popups on website)
Access to free content assets
Change content (images and words) based on known data points
Other
Q13 Which of these lead scoring techniques do you use?
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Content types accessed on website
Engagement level based on length of time or frequency of use
Profile field fit with ideal target customers
Staff assessment of lead quality when talking to prospects
Direct question about buying status on form
Links clicks in email
Scoring social engagement (likes, comments, retweets and shares)
Website page scoring
Other
Q14 Select the most effective web based Marketing Automation techniques
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Landing pages for capturing leads
Personalised landing pages
A/B or multivariate testing of landing pages
Personalised rule based promotion of content and offers to site visitors
IP based detection of businesses visiting websites
Social sign-in
Artificial intelligence, machine learning and predictive analytics to identify propensity to purchase
Personalised website - changing content (images and words) based on known data points
Q15 Do you use social media (paid) to retarget visitors that have been on our website? If so, do you create audience in the social platform or via a 3rd party platform?
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- Select a Value -
Yes - via the social platform
Yes - via a 3rd party platform
No - we do not do social retargeting
Email
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