A total of 15 simple questions. Only 2 mins to complete. Note you can provide multiple answers on the checkbox questions.

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• Q1 How do you rate the overall effectiveness of Marketing Automation in your business? *
  - Select a Value - 5 - High - we use all features and optimise them to get the best results 4 - Good - we use the majority of features but need to optimise them 3 - Intermediate - we use some features but need to build our capability 2 - Moderately - we are using the core features of automation 1 - Basic - we are not using many of the features of Marketing Automation 0 - We are not using Marketing Automation
• Q2 Select the most important benefits of Marketing Automation in your view *
  Generating more leads Identifying better quality leads Improved sales conversion rates Shorter sales cycles Reduced marketing costs Improved user experience and communications relevance Improving departmental alignment Other
• Q3 Barriers to adoption of marketing automation functionality *
  Defining a strategy for Marketing Automation Integrating data from different sources and systems Limited staff knowledge or skills for setting up rules, lead scoring and sequences Lack of resources to manage implementation of features Making the business case for investment and getting buy-in Technology platform does not have the right capabilities I do not know Other
• Q4 Select your top challenges for managing Marketing Automation *
  Defining rules for email sequences Managing data and email list quality Managing testing Setting up tracking to prove ROI Creating multiple versions of copy and creative Selecting the right segments Integrating data from different systems People factors - encouraging sales and marketing adoption Utilising all the channels available - email social paid ads landing pages
• Q5 What channels and tools do you utilise within your Marketing Automation platform? *
  Email Social Paid Ad Retargeting Landing Pages Website Personalisation Lightboxes Popups Event Management Web Forms SMS Surveys
• Q6 Which of these automated email marketing techniques do you use? *
  Initial welcome sequence or autoresponders Nurturing email based on content browsed or downloaded Nurturing emails based on change in lead score Progressive profiling to capture additional customer insight Reactivation campaigns for inactive customers Up-sell or cross-sell mails to existing customers Triggered campaigns Other
• Q7 Rate the level of email targeting you use *
  - Select a Value - No targeting - all respondents receive the same email 2-5 segments targeted based on role and industry 5+ segments targeted based on role and industry Targeting using dynamic content insertions Targeting based on position in lifecycle Targeting based on change in lead score
• Q8 Do you use Artificial Intelligence or Machine Learning to support email marketing? *
  - Select a Value - Yes - more than two years Yes - less than two years No - planning to within next 12 months No - no plans to implement
• Q9 Which of the types of email marketing for AI do you use? *
  Subject line optimisation Creative optimisation with personalisation Predictive analytics for targeting Not Applicable
• Q10 When running paid campaigns (Google, Linkedin, Facebook etc), email or other specfic inbound marketing tactics and campaigns, how often do you create bespoke, optimised landing pages for those campaigns? *
  - Select a Value - Always Sometimes Never No but planning to implement
• Q11 Is gated content (form fill to receive a guide or eBook) part of your lead generation strategy? *
  - Select a Value - Yes No No but planning to implementation
• Q12 Which persuasive techniques do you use to encourage email sign-up? *
  Sign up message on key pages Site-wide option to subscribe Lightboxes (popups on website) Access to free content assets Change content (images and words) based on known data points Other
• Q13 Which of these lead scoring techniques do you use? *
  Content types accessed on website Engagement level based on length of time or frequency of use Profile field fit with ideal target customers Staff assessment of lead quality when talking to prospects Direct question about buying status on form Links clicks in email Scoring social engagement (likes, comments, retweets and shares) Website page scoring Other
• Q14 Select the most effective web based Marketing Automation techniques *
  Landing pages for capturing leads Personalised landing pages A/B or multivariate testing of landing pages Personalised rule based promotion of content and offers to site visitors IP based detection of businesses visiting websites Social sign-in Artificial intelligence, machine learning and predictive analytics to identify propensity to purchase Personalised website - changing content (images and words) based on known data points
• Q15 Do you use social media (paid) to retarget visitors that have been on our website? If so, do you create audience in the social platform or via a 3rd party platform? *
  - Select a Value - Yes - via the social platform Yes - via a 3rd party platform No - we do not do social retargeting
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